In 2012, two former school friends from Perth collaborated and created a concept – a premium branded, well managed, professional and conveniently located vehicle wash and valet service in Perth. Soaper Stars was born!
Research was undertaken at both local and national levels. As well as utilising their existing business experience, the Soaper Stars team gained information from networking within the motor trade and engaging with businesses and individuals all over Scotland and the North of England discussing and understanding the success factors, the challenges and the pitfalls of a car wash business.
Soaper Stars in Canal Street, Perth was launched in September 2012. Growth was strong from the outset and outstripped expectation. Initially the only service provided was car washes, but, due to demand, car valeting was added within the first three months. This early, gradual organic growth allowed the services to be fully understood and refined to provide the best possible service to the customer.
August 2013 saw the opening of a second Perth site located in the Inveralmond Industrial Estate; this expansion was necessary to accommodate the fast-growing business contract side of Soaper Stars as additional capacity for both vehicle volume and vehicle size was required.
In 2013, Soaper Stars won the category of Best New Business in the Perthshire Chamber of Commerce Star Awards. This was a very welcome award for the team and it was encouraging that all the hard work and effort had been recognised.
2014 saw the business outgrow the original Canal Street site and it moved to a larger site on Glenearn Road. The more efficient layout of the new site and its increased size allowed the introduction of Soaper Stars “Extra”; this premium product included the already successful Soaper Stars wash combined with the addition of vehicles being chamois dried, tyres dressed and a complimentary air freshener provided.
The future of Soaper Stars will be an exciting one. Due to strong initial growth and aspirational goals, the business has gone from a trading partnership to a VAT registered limited company. The brand is now officially trademarked and Soaper Stars has also invested in a new electronic till system. This system - not seen in many car wash businesses - will allow customers to pay by debit or credit card and receive a VAT receipt if required, and further demonstrates the commitment to ongoing professionalism and customer service excellence.
Soaper Stars Perth